About me — Daniel Yakup
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About me

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my fixations at the moment

book
humankind: a hopeful history by rutger bregman

music
everything from roadiarc

podcast
tiber by najib aroff, luqman hariz & ibrahim sani

 

Yep, that’s me up there. The guy in the middle — not the finger.

I’m currently living the corporate life with CelcomDigi Berhad, under the Consumer Go-to-Market team. What that means is that (most) consumer campaigns and offers you’ve seen from Celcom and Digi this year, it’s highly likely that I’ve had a hand in its planning, execution and implementation to the market, including product positioning, comms strategy, and customer journey; to name a few things that I do.

Still a creative at heart, my passion still lies in all things Visual — prints, paints, film, video games — you name it. Have focused on corporate work over personal design work in recent years, but if you want to talk about ideas / comms planning and execution / just chat about Design in Malaysia; say hello with the contact form below!